Articles

Mistake #1:

Creating a Website in Full Flash -- Did you know in a recent study, top internet marketers discovered that having a website created with Flash, actually decreased the response from prospects and customers by as much as 370 percent?

Here's why: Your prospects and customers are most likely visiting your website using all types of different computers, connection speeds and internet configuration settings...

What may look great to one visitor may not even appear for another! You could very easily have shelled out hundreds or even thousands of dollars to have a website created using the Flash technology, only to find out that some of your visitors will never see it! (Not to mention the loading times can cause your visitor to close your site, never to return again.)

Mistake #2:

The "Internet Catalog" Approach -- You see this everywhere. Good, honest and hardworking businessmen and women get online to sell their products or services, and have a site created for them that contains a link to just about everything they offer on one page. Their thinking goes along the lines of, "...well, I don't want to leave anyone out. If they come to my site, I want to make sure I have what they're looking for..." -- This way of thinking could not be further from the truth.

Here's why: There's an ancient rule that goes back to the very beginning of direct-marketing on the internet, taught by the richest, most legendary and well-respected internet marketers of all time...

"When you give your prospects too many choices, they become confused and aren't sure what to do next. Confused people never buy anything."

Mistake #3:

Having a "Graphics-Based" Website -- Sure, graphics can certainly help us to visualize a particular situation or circumstance, product or service... But did you know that having a graphically-driven website can actually distract your visitor away from your sales message?

After all, your sales message (or "web copy") is The #-1 most important factor in a website that makes monëy. If your visitors are paying more attention to your "professional graphics" than your sales message... you've just lost another sale

Here's why: You've got approximately seven seconds from the time your visitor arrives at your site, to the time they decide whether to buy your product, get more information or leave . If you've got a graphically-intensive website, your website will most likely still be loading past your seven-second time limit.

That's a "customer-killer" in and of itself - however, the real reason lies within the fact that the bigger, brighter and more beautiful your graphics are, the more they will distract your visitor from your sales message. And if your visitor is distracted even for one second, it could mean the difference between getting a sale, and losing a customer.

WHY SHOULD I GET A WEB SITE?

Importance of having a website

Have you experienced watching a plug on TV where the ad gives out the contact number or address and then,it's gone!
Now how were you supposed to remember? If only they had a web site...
More and more organizations are seeing the advantages of having a web site:

* ACCESSIBLE. Your web address is easier to remember and your company is always within reach. People will always know where to find you.
* YOU ARE OPEN 24x7x365. Visitors can browse, even purchase, products and services anytime.
* UP-TO-DATE INFORMATION. Web site content can be updated in minutes.
* UNLIMITED ADVERTISING. Compare this to other marketing mediums like TV, print, radio -- a web site will have no time limit, no space limit, no size limit!
*MONEY-SAVER. If you are running a business, this means you can save a lot of money from the reduction of printing and advertising costs.
* GLOBAL. A web presence allows you to reach out to a larger audience on the web whether your focus is local, regional or worldwide.